“The simple economic message is this: “Do not overprice your product.”
With Michigan football that is hard to do. We are talking about the school with the most wins in major college football history. We are talking about the school with more 100,000-plus crowds (251 games) than any school in the history of football. The string started in 1975 which was before the under-40 Maize and Blue fans were even born.
Sportswriter John Bacon interviewed some who dropped their Michigan season tickets. They reportedly said tickets increased an average of $100 per seat in the past four years. That may be sustainable when the team is winning Big Ten championships and in the National Championship conversation nearly every year.”