The Office of Marketing and Communications (MarCom) is the clearinghouse for Florida Coastal School of Law media relations activities, as well as many of its promotional materials. Through our wide range of services, MarCom is responsible for communicating the school’s message to all external constituents, including prospective students and parents, legal employers, and others in the community, alumni, and the general public. We also work with the school’s departments and administrative offices to prepare and approve projects advertising school services.

Per online project request, a staff person from our department will communicate with you to schedule a meeting to discuss project details and questions. Please fill out a project request form and tell us how we can help.

To Request a project: Submit a Project Request Form and fill out all applicable fields.

For website updates or the plasma screens please submit requests to: The Process
Most projects kick off with a discovery meeting to discuss your goals and timeline for the project as well as some preliminary ideas. In these meetings, we tend to ask a lot of questions. Don’t worry if you don’t have all the answers to start. We’ll get there together.

Sample Time Estimates
  • brochure/booklet: 6-8 weeks
  • invitation/program: 4-6 weeks prior to desired mailing date
  • bulletin/viewbook; reprints: 2-3 weeks; new design: 3-4 months
  • Webpage or electronic communication: 2-3 weeks
Development
After initial meetings to discuss project size and scope, MarCom will work with you to develop content, copy, images, target audience, and message. As part of this process, MarCom will review and approve copy and images to ensure consistency with school-wide brand standards.

Proofing
Once copy is prepared and approved by MarCom, it will be put into production. A printing proof will be provided to you, and you or a designee from your department will be required to proofread the project FOR ERRORS ONLY. You should be looking for consistency of style, as well as factual and typographic errors.

Delivery
After projects are approved, MarCom will act as the contact between you and the printer and/or vendor to arrange for delivery of materials, whether they are electronic, or are scheduled to arrive on campus, or to a specified third-party vendor for mailing.
 

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